What we deliver.
We create customized communication programs to meet your unique business needs. We’ve worked across the tech spectrum of industries from cybersecurity, AI, and telecom to IoT, enterprise networking, and location intelligence. Our purpose is to elevate your voice and your brand value.
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Educate stakeholders on your innovations and momentum, get involved in conversations about your technology and industry, related legislation, trends and predictions. Become a trusted source for informed perspectives and thought provoking opinions. Media relations, also known as earned media, builds industry validation and brand awareness.
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Educate and engage your key audiences with informative content across your owned, earned, and shared channels. Share your insights through blogs, white papers, case studies, and other content that will help your prospects and existing customers and partners do their jobs better, faster, easier, or less expensive. Be a resource.
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Establish your executive bench and technical leads as industry experts who can be trusted and relied on for informative, accurate information and data-driven viewpoints. Thought leadership begets an authoritative voice and industry validation.
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Consistent narratives across communication channels help to convey brand stability and internal cohesion and accelerate awareness and adoption. Make it easy for your stakeholders to understand who you are and how you can help them.
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It’s not just about the technology. Most decision makers are mindful of the brands with which they associate. When done right, sharing your purpose, promise and personality gives stakeholders deeper insight into and connections with your organization that can lead to lasting, more meaningful relationships.
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Identifying risks to your organization and creating action plans should a risk become a reality is a must in today’s online, interconnected world. Whether your primary risks are a cyber attack or executive misconduct, economic downturn or supply chain issues, planning ahead often helps identify ways to reduce the risk, accelerates your response time when a crisis occurs, and improves how you respond in a crisis.
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The greatest gift social media offers brands is actually not shouting from the proverbial rooftops when you have a sharp opinion or good news to share. Social media allows you to tap into your stakeholders thoughts and opinions. So, listen to your customers, partners, employees, and other key audiences to understand what really matters to them. This is how you formulate a social media strategy that facilitates meaningful connections.
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As a small to midsize tech company, there’s a good chance your organization is or will be posturing for an acquisition. When your organization reaches an agreement, it’s critical to involve communication strategists early to prepare internal and external communication plans that adhere to cohesive, coordinated messaging and execution between the two parties.
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Awards are an effective way to build market validation for your brand across corporate culture, executive leadership, financial growth, customer success, product features and functionality, channel programs, and support services.
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Securing a speaking engagement at an event attended by your key prospects is an influential way to gain their attention, demonstrate your thought leadership, and share customer success stories that may address their pain points and capture their interest.
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Many organizations develop their short list of vendor considerations by reading analyst reports and blogs and soliciting their counsel. Depending on your industry and stage of maturity, it may be important for your organization to engage with this community to gain industry credibility, go-to-market insights, inclusion in industry reports, and more.
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Consistent communication with employees is a crucial step to ensuring awareness of company news and momentum and connectedness to the brand. A data-driven approach will enable you to effectively communicate with employees in ways that meet their needs and preferences.
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In addition to our customized communication programs, we offer internal team education and training to maximize the investment you’ve made in your in-house team. We learn what areas need improvement and can provide individualized training sessions or ongoing team education tailored to meet the unique needs of your team.