The Challenge

FluentStream provides cloud communication services to small and midsize organizations throughout the U.S. With a track record of providing superior customer service and a unique expansion strategy, the company aimed to elevate its brand awareness and gain industry validation to support its ambitious growth goals. 

The Work

Moxie + Mettle developed a strategic communications program propelled by a steady cadence of news announcements to build momentum and brand awareness. Capitalizing on the momentum, we secured contributed articles to showcase executive thought leadership and developed partner success stories to demonstrate FluentStream’s value to customers and partners. Simultaneously, we ran an aggressive awards program to build industry validation for the company’s workplace culture, product offering, channel program, and customer support.

The Impact

Within the first two years of our ongoing engagement, FluentStream earned 24 awards celebrating its product offering, corporate culture, channel program, and customer service. We also increased media coverage by more than 130% year over year. The steady cadence of news, thought leadership, and industry validation have improved FluentStream’s brand awareness and amplified its voice in a highly competitive industry.