The Challenge

Long-time client Graylog expanded its product offering and industry reach by introducing a Security Information and Event Management (SIEM) solution and an API Security platform. Known for years as a log management solution provider, Graylog’s entrance into the security industry required market education. In October 2023, amid a turbulent economy and a downturn in tech funding, Graylog secured $39 million in funding to further its product innovation. The company wanted to leverage this news to educate stakeholders about its industry expansion and product roadmap plans to fuel its continued growth.

The Work

Moxie + Mettle developed a strategic plan to showcase Graylog’s accelerated growth, educate the market on the company’s diversified product portfolio, and generate interest in Graylog’s future activities. We worked closely with Graylog’s executive team and three investment firms to create consistent messaging and a cohesive, global plan.

The Impact

Following our strategy, we secured an exclusive feature story with TechCrunch and distributed a press release in the US and four international regions. We also aggressively pursued interest with 100+ financial, business, security, DevOps and IT trades, and local media in coordination with Graylog’s UK PR firm. In addition to the TechCrunch article, Graylog was featured in The Wall Street Journal’s Venture Capital newsletter, 10 prominent trade magazines, and the Houston Business Journal, garnering more than 15.5 million views from earned media coverage alone.